B2B lead
generation training
What generated leads in 2023 won't in 2026. Learn what works now, taught by someone who still does it every day.
Most B2B lead generation training has two problems:
- It's out of date. It was designed once and never touched again, so it teaches what worked a few years ago.
- It hands you tactics, not strategy. So you do the training. You apply it. And nothing happens. Because the training was teaching things that only work when they sit on top of a strategy.
A few years ago, you could scrape a list, blast cold emails, boost a few posts, and enough leads came in to justify the activity. Now that same activity gets you ignored, or even blacklisted.
Today's buyers buy differently. They ask AI as well as Google. They gravitate towards brands they know and trust. They spread their time across multiple platforms. They resist direct approaches. And they have learned to filter out AI slop.
To win, you need to follow a strategy that adapts as the rules change.
Start learningOur B2B lead generation training gives you
- A strategy you can run yourself
- Built on the highly successful AI Edit Method
You learn how to read what's changed for your buyers, audit where you're actually showing up and how, build an offer people want, and run the right lead gen channels in the right order.
If you implement our training properly, you start generating leads. If you listen to the feedback, tweak and optimise, then you start generating more leads
Our lead gen training is kept current, because the person teaching it still generates B2B leads every day. And if you want a hand applying it, we offer coaching too.
Two ways to learn B2B lead generation with us
Join the AI Growth Community.
Learn full AI Edit Method for B2B lead gen step by step. £50/month
Take a Lead Gen Mini Course
Take a focused on-demand course on one part of the Method.
Lead gen mini courses
LinkedIn for more leads. Turn your LinkedIn into a steady source of inbound leads.
Productivity: 2026 Version. Get more lead gen done in less time, using AI properly.
Position Your Business for Leads. Make your business the obvious choice for the buyers you want.
YouTube for Lead Gen. Use video to pull in leads while you sleep.
Your Lead Gen Dashboard. Track what's working so you can do more of it. (coming soon)
Stories That Attract Leads. Build a story bank that gets you noticed by the right people. (coming soon)
PR for Lead Gen. Win the coverage and authority that brings buyers to you. (coming soon)
Meet your trainer, Heather
Most B2B lead generation training is sold by people who don't do it themselves, or did it years ago and stopped. I still generate B2B leads every day, for my own business and for clients. I've been doing B2B lead gen for more than two decades in, generated 2 million+ leads, and trained 13,500+ professionals.
The training you get here is the same thinking I use in my own consulting, kept current because I'm still in the work. Not theory from someone who left the game.
Start learning
Is our B2B lead generation training right for you?
This training is for you if you:
It's not for you if you:
What our clients say
Real results. Real people.
