B2B lead
generation training
Book me to teach your team how to build a lead gen engine. In person or online.
Generating leads is a skill you can learn
You need leads coming in. Consistently. Because that changes everything in your business.
There is a way to build a B2B lead gen engine. One that your competitors struggle to copy, and that gets more effective the longer you run it.
Scraping lists? Blasting cold emails? Boosting posts? That stuff used to work. It doesn't anymore. You need to know how to build a lead gen engine that adapts as the rules change.
Bespoke lead gen training for your team
Book me to train your team, in person or online. Every session is built around your business: your customers, your offer and the channels most likely to reach your buyers.
Your team learns how to design a B2B lead gen strategy, and how to run it: defining your best customer, adapting your positioning and offer, developing killer content, selecting your lead gen channels deliberately, setting each one up properly and refining your strategy as you collect feedback from the market.
You choose the format:
- A half day
- A full day
- An ongoing series, with one session a week or one a month
Talk to me
What my B2B lead generation training covers
- Building a lead gen strategy from the ground up
- Positioning your business and differentiating your offer
- Using LinkedIn, YouTube, Substack and email marketing for lead generation
- PR and podcasts for lead generation
- Building a lead-generating website, including search engine optimisation and AI visibility
- Account based marketing
- Hosting or attending events for lead generation
- Referrals, testimonials, awards and reviews
- Running a lead gen strategy
- Building and running a lead gen dashboard
Meet your trainer, Heather
Most B2B lead generation training is sold by people who don't do it themselves, or did it years ago and stopped. I still generate B2B leads every day, for my own business and for clients. I've been doing B2B lead gen for more than two decades, generated 2 million+ leads, and trained 14,300+ professionals.
The training you get here is the same method I use in my own consulting (and for my own business), kept current because I'm still in the work.
Talk to me
Is my B2B lead generation training right for you?
This training is for you if you:
It's not for you if you:
Hear from others learning lead gen with me
Andrew
“████ is going well. July could be a 40k month. August bookings are minimal so it could be a bit feas or famine, but proof of life!”
Emma Housner
“Working with The AI Edit has genuinely transformed the way I approach B2B lead generation. Before working with them I felt like I was grasping at straws. Now I feel like I have real roots, a sustainable, scalable system that I can actually build on long term. They don’t just give you tactics, they give you a foundation.”
Sally
“Your kick-off session yesterday was incredible. The whole team can see more clearly now how our lead gen strategy needs to change.”
Liam
“I’m six weeks into the AI Edit Method and I have already generated my first three leads this week. I am so happy, because this is just the beginning.”
Phil
“Heather is my go-to for advice on everything lead gen…and AI.”
Alex
“Working with the AI Edit has been the single most valuable decision I have made for my business. The leads are starting to flow (only 2 months in) and I feel so much more relaxed about the future. This impacts everything from my personal finances to my exit strategy and my mental health. Thank you!”
Jamie Field
“It is early days, but I have already generated my first six leads! They are the most strategic B2B lead generation specialists I have encountered in my career. This is definitely the place to go if you want to grow your business sustainably.”
Rita Vail
“The company’s insight and clarity stood out. Thanks to The AI Edit’s work, I learned AI fundamentals and gained a new lead generation strategy.”
Vix
“Generating leads is Heather’s superpower.”
Talk to me first.
Tell me about your team and what you want them to learn. I'll suggest a format and send you a quote.
Independently recognised
Education and Training Start Up of the Year
UK Start up Awards 2026. FINALIST
Start Up of the Year
South West Business Awards 2026. FINALIST
Independent Business Consultancy of the year
Business Awards UK 2026. WINNER
Clutch Verified
Voted a top lead gen consultancy
by our own clients
